From What Now? to Well Done
Your NextGen
CPG Growth Partner
More Impact, Less Headcount
CPG Lifer
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Elder Millenial
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Mom of 3
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Mario Party Loser
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Portland Thorns 'Til I Die
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CPG Lifer 〰️ Elder Millenial 〰️ Mom of 3 〰️ Mario Party Loser 〰️ Portland Thorns 'Til I Die 〰️
Hi, I’m Kyle
I help CPG brands get clear on what to do next — then I roll up my sleeves and help them do it.
🤓 With 10+ years serving brands both in-house and on the agency side, I’ve learned what actually fuels growth, what stalls it, and what’s just an expensive distraction.
💰 I’ve lived through the agencies and brokers who overpromise, underdeliver, and leave brands holding the bag.
🤝 I built Well Done Co. to change that — I partner with bold people building better-for-you products, making sure their growth is, well… well done.
WHAT I DOCPG = Art + Science + Chaos
I integrate into sales & marketing teams to turn chaos into clarity, delivering strategy and execution exactly where it’s needed most.
From first retail doors to founder exits, I tackle CPG’s toughest challenges — making sure growth is always well done.
WHAT I OFFERZero Ego. Resourceful AF. Outcomes Only.
I bring relentless "let's do this" energy (a la Leslie Knope), seasoned CPG instincts, and true partnership to every project.
Clients hire me as an extension of their team — not on payroll, but fully invested, solving every challenge alongside you.
Experience
“I like my steak rare, but when it comes to growth?
Honey, it’s always Well Done.”
— Me, in my housewives era